Third World's version peaked at number 10 in the UK and 47 on the Billboard Hot 100. Bunny Rugs added so much to the song in the studio," Gamble told The Gleaner. "It was Third World and their reggae-disco rendition that put the song on the airwaves and made it a chart buster. Their version was featured on Journey to Addis, released on Island Records in 1978. Five years later, Third World upped the tempo. It was released on their album Ship Ahoy in 1973. Now That We Found Love was originally written by Kenneth Gamble and Leon Huff, recorded by The O'Jays as a ballad. Sign up for The Gleaner’s morning and evening newsletters. It's important for us to bring attention to the fact that we were the ones who took the song, turned up the tempo and had a big hit," he said. "My suspicion is didn't do their research properly. The campaign release reads, "Through a soulful rendition of Heavy D & The Boyz original version of Now That We Found Love, Bridges creates a feel good moment that is perfectly accompanied by choreographed moves of the entire cast." This begs the question: 'why was Third World's contribution to the global popularity of that song omitted?' Band leader Stephen 'Cat' Coore, suspects that the reggae band's previously recorded version went unacknowledged because of a lack of research. The pathway colours gradually fan out to include others like blue and orange, but the homage to reggae is obvious. ![]() Led by Grammy winning R&B recording artiste Leon Bridges, it features a team of models of all ages dancing along a red, green and yellow path, as he sings the timeless hook from The O'Jays 1973 ballad Now That We Found Love. Over the weekend, The Gap launched their 2018 holiday advertising campaign entitled, 'The Good Path'. Once again, reggae melody and lyrics have appeared on an international marketing campaign, this time for major American clothing and apparel brand - The Gap.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |